Callaway Security Case Study

Callaway Security

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Higher Web Interactions (Within 6 Months)
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Total Impressions (Within 6 Months)
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Google Business Profile Interactions


As a top-rated security company in Atlanta, GA, Callaway Security provides cutting-edge home security solutions to residential and commercial clients. However, despite their excellent services and well-designed website, the company was facing a major challenge – low online visibility due to poor search engine ranking.


To address this issue and attract more potential customers, Callaway Security needed a solution to improve their website’s search engine ranking and drive organic traffic to their site. That’s when they turned to 427 Digital for assistance.

Our team of SEO experts thoroughly analyzed the Callaway Security website and identified several key areas for improvement. We then implemented a comprehensive SEO strategy to boost the website’s search engine ranking and enhance online visibility.

Keyword Optimization

Relevant and specific keywords and phrases are essential for ranking higher in search engine results. We optimized Callaway Security’s website for relevant keywords and phrases to improve their search engine ranking.

On-Page Optimization

To make the website more search engine friendly, we made several on-page optimization changes, including improving the meta tags, title tags, and header tags.

Content Optimization

High-quality, keyword-rich content plays a vital role in SEO. We helped Callaway Security create content that was search engine optimized and engaging for their target audience.

Google My Business Optimization

Optimizing business information and being active on Google Business Profile is essential in Local SEO. After optimizing Callaway Security's Google Business Profile, their local ranking improved.


The results were impressive. After implementing our SEO recommendations, Callaway Security witnessed a significant increase in website traffic. In just six months, the company’s website traffic increased by over 50%, and it continued to grow over the next year.

In addition, Callaway Security’s website ranking has significantly improved. The company now ranks on the first page of search engine results for several relevant keywords, which has helped to attract more potential customers and increase online visibility.

Investing in SEO services has paid off tremendously for Callaway Security. Increased website traffic and improved search engine ranking have assisted the company in generating more leads and growing their business.

427 Digital has been with Callaway Security up to this date and they continue to generate positive results by staying with our services.