Search engine optimization (SEO) is crucial for driving traffic and visibility to websites today. A key metric that can help determine how optimized your site is and how it may rank in search engines is your SEO score. But what exactly does this score mean and how can you check and improve it? Let’s explore the purpose and meaning of SEO scores.
What Is An SEO Score?
An SEO score is a measure or metric provided by various SEO tools and checkers that aims to indicate the overall health and optimization level of your website. It helps quantify how optimized a site is to rank well and perform in search engines based on a range of technical and on-page factors that impact SEO.
In simple terms, it can tell you how “SEO ready” your site is. The higher the score, the better optimized the website is to rank high in organic search and drive relevant traffic from search engines. A low score highlights areas that need to be improved to boost your SEO and performance.
|SEO Score Range
|Excellent SEO health
|Good SEO health
|Moderate SEO issues present
|Multiple issues exist, optimization needed
|Serious SEO issues exist
So checking your website’s SEO score gives you an instant overview of how technically optimized your site is to be discoverable and accessible to Google and visitors. Tracking it also allows you to monitor changes and SEO impacts over time.
Why You Should Check Your SEO Score
There are a few key reasons why regularly checking your SEO score is important:
- It acts as an overall benchmark for your on-page SEO effectiveness and site health.
- It helps you identify specific SEO issues like crawl errors, site speed, broken links, etc.
- It allows you to track SEO progress – did recent optimizations improve my score?
- Comparing to competitors helps guide your SEO goal-setting.
- It diagnoses problems before they significantly impact organic rankings & traffic.
So in summary, keeping tabs on your SEO score allows both a big picture and detailed view of technical SEO factors that influence performance. You can discover issues early and align site improvements with search engine best practices.
What Impacts Your SEO Score The Most
On-Page Optimization Factors
- Keywords – Usage and optimization for search intent
- Content – Length, readability, media, structure
- Site Architecture – URL structure, internal linking
- Meta Data – Page titles, descriptions, alt text
Technical SEO Factors
- Indexation – Number of pages indexed in search engines
- Crawl Errors – Site errors blocking pages from index
- Site Speed – Page load times on mobile & desktop
- Security – Use of HTTPS and SSL across site
- Structured Data – Schema.org and rich snippet usage
- Links – External links to site and link equity flow
These are all signals search engines analyze when crawling, indexing, understanding, and ranking web pages. Core elements like content, keywords and site speed tend to be weighted with higher importance.
By diagnosing and improving your website across these aspects with an SEO tool, you can directly enhance your SEO score over time.
How To Check Your SEO Score
The easiest way to get your overall website SEO score is using a dedicated SEO tool or website auditor. Some top options include:
Ahrefs Site Audit
A powerful crawler that provides an SEO score from 1-100 based on 200+ individual checks across on-page and technical factors. A detailed audit breakdown shows perfect scores to target.
Moz Website Analysis
Moz provides both an overall page authority score from 1-100 and page-level optimization checks for improving score. Comparisons to a competitors site also offered.
Semrush Site Audit
Offers an overall website health score and grades (A+ to E) across key aspects like indexation, page speed, links and more. Specific issues identified in their SEO toolkit.
Google Search Console
While not an SEO score, Search Console offers insight into indexation, clicks and traffic, crawl errors, links and more to gauge site health. Integrates with PageSpeed Insights.
The great thing is all of these auditing tools offer a free version with limited reports or pages per month, making it easy to check your site’s optimization level.
For best results, use 2-3 tools to cross-compare the crawl data, scores and recommendations. Fix the high priority issues found across all reports first.
How To Improve Your SEO Score
Once you’ve run your site through an SEO tool and identified your target areas, focus on these tactics to directly enhance elements that increase score:
Boost Content For Core Pages & Posts
- Optimize existing materials targeting focus keywords
- Expand thin content to 2,000+ words using semantic expansions
- Update page intros and titles for search intent
- Enhance readability with headers, media, lists and tables
- Ensure solid internal links from site and external links to pages
- Produce new cornerstone content targeting buyer keywords
Improve Technical Optimization
- Fix crawl errors through proper URL redirects
- Eliminate broken links and errors slowing down crawl
- Strengthen information architecture with URL naming
- Add alt text for images to improve indexation
- Implement better structured data for rich results
- Enhance site speed through code improvements
Build More Quality Links
- Produce relevant, high-value content that earns links
- Reach out strategically via blogger outreach for placements
- Participate as a thought leader on high-DA sites
- Leverage brand mentions and press releases for pickups
- Monitor link gains with audit tool’s competitor analysis
With regular use of an SEO audit tool combined with concerted efforts to enhance on-page and technical factors, your SEO score will naturally strengthen over time. Monitor for at least 3-6 months to benchmark against previous scores and competitor sites.
What If My Score Drops Unexpectedly?
Don’t panic if your SEO score declines slightly at times even amid site improvements. Scores can fluctuate mildly month to month. Only major or prolonged declines are bad signs.
If you do see a notable drop of 10+ points in your score:
- First confirm the new score using 2-3 audit tools to verify
- Search for Google algorithm updates that month which may have impacted scores
- Check if traffic changes occurred the past 30 days from Google Analytics
- Run through audit factors again for new issues appearing
- Study competitors link profiles for negative SEO risks
- Produce technical SEO fixes for high weighted problems first
Then give changes a couple months to positively influence scores again through regular crawling. Major ranking shifts can sometimes take 60-90 days to manifest from Google.
Does A High SEO Score Guarantee Rankings?
While an exceptionally high SEO score signals your site employs all optimization best practices search engines want to see, it does not 100% guarantee rankings on its own.
Other key organic ranking factors include:
- Keyword difficulty and competition levels
- Local SEO elements for location-based searches
- Overall domain authority and trust flow
- Business citations on key local directories
- Quality user engagement time on site
- Strong relevance scoring between queries and pages
That said, a very high SEO score in the 80+ range means your website is technically aligned with Google’s ideals and achieves core baseline ranking requirements.
This paves the way for pages and posts to compete strongly for targeted keywords against sites with lower scores. So maximize your score, then pursue other elevation factors driving organic visibility and conversions.
Use SEO Score To Set An Optimization Foundation
Your website’s SEO score is a key benchmark all sites should monitor monthly as both a ranking signal and progress tracker for improvements.
Regularly checking your score using a trusted SEO tool allows you to set an optimization baseline, catch issues early, and directly strengthen elements Google cares about when ranking pages.
While an exceptional score alone won’t guarantee you #1 positions, maximizing your site’s health builds an SEO foundation for outperforming competitors in the long run.
So put a site audit tool into your regular SEO workflow. Identify target score levels month over month. And let your high SEO health lead to delivering amazing user experiences.