How To Improve Website Ranking On Google

How To Improve Website Ranking On Google

Wanting to improve website ranking on Google is a common goal for many site owners and businesses. High Google ranking leads to increased organic website traffic, greater brand visibility, and more conversions. By optimizing on-page and off-page elements and creating high-quality content, we can work to improve Google ranking.

Conduct Keyword Research

The first step is conducting keyword research to identify relevant terms and phrases that align with our website and target customer interests. We should find keyword opportunities our competitors may be missing and terms with sufficient search volume. Using Google Keyword Planner and other tools, we can build a comprehensive keyword list to guide our optimization strategy.

Optimize Website Pages for Identified Keywords

With keyword targets established, optimizing website pages becomes more focused. We want to incorporate our primary keywords naturally throughout the page copy, especially in headings, subheadings, image alt text, meta descriptions, and page URLs. This boosts keyword density and reinforces topic relevance for search engines. Strive for 1-2% density initially. Remember: quality content comes first – keyword usage should never seem spammy or forced.

Create Unique Title Tags for Each Page

Ensure every website page has a unique, descriptive title tag utilizing our target keywords. Title tags preview page content in search results, drawing user clicks. Keep them under 60 characters, placing important keywords first. We can also include branding toward the end, such as “How To Improve Website Ranking On Google | 427 Digital”.

Write Strong Meta Descriptions for Each Page

Well-crafted meta descriptions provide summaries showing users why they should select our listing. Like title tags, prominently feature keyword phrases here too within 155-160 characters. Meta descriptions won’t directly influence rankings but help increase click-through rates. Use compelling wording promoting site offerings.

Boost Page Speed to Improve User Experience

Page speed significantly impacts user experience and Google rankings. Optimizing images, enabling browser caching, minimizing redirects, and implementing other speed best practices lets pages load faster. Test site speed with Google PageSpeed Insights and Lighthouse. Meet Google’s recommendation of under 3 second page load times on mobile devices whenever possible.

Create Optimized Anchor Text Internal Links

Link building internally from indexed site pages boosts page authority and relevance. When linking between existing pieces of content, avoid generic anchor text like “click here” in favor of keyword phrases relevant to the page being linked to. Also be sure internal links connect pages naturally as part of the user journey.

Produce and Promote New High-Quality Content

Regularly publishing new, informative website content keeps users engaged, establishes subject-matter expertise, and gives search engines fresh, relevant pages to index. Ideal content includes long-form articles, news updates, buyer’s guides, and other media like videos and podcasts. Promote new content through email lists, social channels, and outreach to build links.

Acquire Backlinks from External Websites

Gaining backlinks to our website from outside domains signals value and authority to Google. Using press releases, contributor posts for industry publications, partnerships, and influencer collaborations can all earn earned backlinks leading to improved rankings. Emphasize backlink-building with sites getting regular traffic and relevant to our niche.

Leverage Social Media to Increase Awareness

An active presence on key social platforms provides additional visibility and referral traffic. Share website and blog content across networks like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Hashtag research can connect content with trending topics and engaged online communities. Embed social share buttons on pages to encourage visitors to amplify our message.

Perform Competitive Analysis

Understanding competitors’ strategies reveals additional optimization opportunities. Conduct an analysis comparing our website to ranking leaders in our space. Note which pages rank where, which keywords appear to be targeted, where more or better content is needed, links built, page speed, UI and UX observations, and any apparent SEO gaps to close.

Frequently Asked Questions

How long does it take to improve Google ranking?

It depends on many factors, but often takes between 3-6 months to begin seeing positive movement in rankings through concentrated SEO efforts. Competitive niches may take longer. Create detailed optimization plans for the first 12 months mapping strategy to hit goals.

What percentage of website visitors come from Google rankings?

Studies show over 50% of website traffic is driven by organic Google searches. For some sites, this number approaches 80%. High Google visibility is critical for lead generation, sales, and sustainable growth. Prioritizing search optimization brings qualified visitors.

How do you check Google ranking for keywords?

We can easily check website keyword ranking positions using online tools like Ahrefs, SEMRush, and Moz. Simply enter our domain and keyword targets to view current top page placements and monthly ranking trends. Monitoring proves SEO efforts work and identifies new opportunities.

What are 5 on-page SEO best practices?

The top on-page factors boosting SEO include:

  1. Keyword optimized meta tags
  2. Descriptive heading tags using target keyphrases
  3. Strong internal linking between relevant pages
  4. Fast page speed through image compression and caching
  5. Quality content with 1-2% keyword density

Wrapping Up

By continuing to refine on-page elements, produce high-quality content, build links, leverage social channels, and analyze the competition, we position our website to climb in Google search results over time. Consistency and commitment to these key optimization components improve rankings. Monitor keyword positions monthly to track website progress.

Boost your ranking on Google today, with 427 Digital!