What Does Google Actually Want For Content

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After years of research and extensive testing, we believe that we have found what Google’s algorithm wants from your website and web content. In order to dive into this, first you must understand why Google is so picky when it comes placing content at the top of SERPs (search engine ranking pages), and this reason is you. Think of Google like a business, what is their main objective, and who is their customer. Google’s main objective is to provide its readers with the most efficient results for a given search query. The algorithm is heavily weighed on how efficient the reader can get a quality answer for the questions that people are asking.

Why Does Google Prioritize Mobile Friendly Content

To answer the question, Google prioritizes mobile friendly content because the majority of people who search on Google are using a mobile device. According to Google one of the most used search engines, 63% of Google searches occur on mobile in the U.S, which means Google is going to prioritize content that is mobile friendly and provides a quality answer in around 40 to 50 words. Take a look at the picture below. This short answer is called a featured snippet.

example of a featured snippet

According to Google from a webmaster persepctive, “snippet is the description or summary part of search result on Google Search and other properties“. Optimizing for featured snippets has become more important to establish quick answers for search queries and can help content writers gain market share over their competitors. Featured snippets are a way for Google to provide searchers with a quick, accurate answer and increase searcher retention because they found the answer they were looking for in a quick, efficient manner.

What Does Google Actually Want From Website Owners?

If you look at all of Google’s SEO guides and content guidelines, all of them pretty much lead back to one thing; writing qualioty content that is not repurposed or the same content as everyone else. Google wants you to add a unique, experienced persepctive to share useful information that is accurate or has been tested based on real human experience. If you don’t understand what I am saying I will write it for you in bold. Google does not want AI generated, repetitive content! Google’s algorithm wants real human experience, accurate data, and something its users (searchers) can resonate with and grow their knowledge with. If you are just repurposing the Top 10 results, then why should your blog/article be placed any higher than the competitors.

Writing User-Centric Content

Another thing Google wants to see is user-centric content, or content that is written for the purpose of reading. Now that sounds a little bizzar, you are probably wondering, who writes content that can’t be read? The majority of user and AI generated content is geared towards search engines meaning they are stuffed with keywords and in some cases hidden text that readers can’t see but search engines can. This is called black-hat SEO, which can actually harm your contents rankings. Google punishes websites that use a lot of black-hat SEO techniques. Content that is geared towards search engines goes against Google’s main goal of providing the best content to the reader, so it is best to write content that is geared towards the audience and not a robot.

How to Write High Quality, User Centric Content

Writing high quality, user centric content starts with putting the user first. By putting the user ahead of the obsession with ranking content allows you to create accessible, engaging, and efficient answers that provide readers the answers they are looking for.

Step 1: Determine What the User Want to Know

Step 1 of writing high quality, user-centric content, starts with defining what the user wants to know, and how you can provide a unique perspective and accurate answer.

  • Use a Conversational Tone: Write as if you’re speaking to the reader to make your content more relatable
  • Answer Their Questions: Anticipate what your audience might want to know about the topic

Step 2: Research The Topic and Write Down Relevant Information

Step 2 of writing high quality user-centric content, starts with researching relevant information so you can maintain accuracy and provide a new perspective on search engines

  • Stay Updated on the Topic: Use credible sources to gather the latest information
  • Understand the Competition: Analyze what others have written on the topic to find gaps you can fill

Step 3: Focus on Value and Efficiency

Step 3 of writing high quality, user-centric content, starts with focusing on what the reader is trying to find, whether its information, entertainment, educatation, or to persuade.

  • Set Clear Objectives: Whether it’s to inform, entertain, educate, or persuade, knowing your goal helps shape your content.
  • Align with Audience Needs: Ensure your objectives match what your audience is seeking.

Step 4: Optimize for Readability and Mobile

Step 4 of writing high quality, user-centric content is to make your content easy to read. Half of all users read on an 8th grade reading level, which I know surprised me to when I first heard this, which makes writing your blogs without the help of AI is invaluable. AI tends to use more sophisticated words, and very choppy sentences making it very difficult to read.

Another part of optimizing for readability is optimizing for mobile. Writing short featured snippets in 40 to 50 words, optimizes your webpage/blog for mobile because it provides searchers a quick, accurate answer to a given search query.

Step 5: Incorporate White-Hat SEO Practices

Step 5 of writing high quality content, is to use keywords naturally in your text, and making sure that you are not writing for search engines. Avoid keyword stuffing your webpage and using keywords unaturally. Take a text below and see if you can recognize the keyword stuffing.

Our organic supplements are perfect for anyone looking to buy organic supplements for any purpose. These healthful organic supplements are created with the purest ingredients, and our range includes organic supplements in various forms such as organic pills, organic powders, and organic capsules.

Can you recognize what keyword they are trying to target? If you said, “organic supplements” you are correct. In just two sentences the word “organic supplements” was used three times! A lot of SEOs use a metric called Keyword Density or KD for short to help reduce or mitigate the risk of keyword stuffing. To calculate KD use this equation:

KD = The Amount of Times a Keyword Appears / Total Amount of Words

Most SEOs try to target a keyword density of around 1% in order to have a good feeling of being safe from keyword stuffing.

Step 6: Publish and Request Indexing

Step 6 is to head to the Google Search Console and ask Google for an assist to request for indexing.

Now that you have learned the steps of writing high quality, user-centric content consider downloading our Free Checklist for Creating High Quality Content to keep your steps in order.

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