Analyze search volume and competition
Once you have identified a list of potential keywords using your research tools, it’s essential to analyze the search volume and competition level for each term.
Search volume refers to the number of times a particular keyword is searched for each month. Higher search volumes generally indicate greater potential traffic if you can rank for those keywords. However, high competition can make it challenging to rank.
On the other hand, low-competition keywords may be easier to rank for but may have lower search volumes. Finding the right balance between search volume and competition is key to selecting the most effective keywords for your website marketing strategy. In SEMrush, the KD% helps users determine what keywords are difficult to rank, and which ones are easy under the section “KD%”. The higher the score in SEMrush the harder it is to rank according to the algorithm built in.
In conclusion, mastering the art of website marketing requires a holistic approach that encompasses keyword research, content creation, optimization, and promotion. By following these steps and staying informed about industry trends, you can create a winning website marketing strategy that drives traffic, engages visitors, and ultimately leads to business growth